PublishedFull-stack & Product Engineer

LetsTrack - E-commerce Analytics & Attribution Platform

LetsTrack is an e-commerce analytics and attribution platform that consolidates tracking data from store platforms and ad channels into an insights dashboard. It supports pixel-based event tracking, multi-touch attribution models, custom metrics, and multi-shop/team management with role-based permissions. The platform includes automated integrations (Shopify/WooCommerce), ad account connectors (Google, Meta, TikTok), and secure authentication including 2FA.

Tech Stack:Nuxt 4 (Vue 3, TypeScript), Tailwind CSS, Pinia, Nuxt UI on frontend; Supabase (Postgres, Auth) and Nuxt server API (h3, Zod) on backend; integrations with Google Ads, Meta Ads, TikTok Ads, Shopify, WooCommerce; tooling: ESLint, Vitest, pnpm.

Project Impact

LetsTrack provides multi-channel analytics and revenue attribution across Shopify, WooCommerce and ad platforms (Google, Meta, TikTok). It enables merchants and teams to track real-time orders, attribute revenue to marketing channels, and manage multi-shop setups with role-based access — improving decision-making and ad ROI.

Key Features

Universal pixel script and per-shop pixel setup (manual & downloadable ZIP) with status monitoring and recommendations

Multi-channel attribution (paid + organic + owned) with triple-attribution option and attribution metrics (ROAS, CPA, etc.)

Integrations: Shopify and WooCommerce native flows, Google Ads, Meta Ads, TikTok Ads connectors

Custom metrics engine and composables for global ROAS, total spend, profit margin, average CPA, etc.

Real-time analytics: live order tracking, session and device ID support, timezone-aware attribution

Role-based multi-shop management, shop claiming and onboarding flows

Security best practices: server middleware authentication, strict Zod validation, 2FA (TOTP) enrollment/verification

Operational tooling: logging (Winston), deployment workflows, and tests (Vitest)

Technology Stack

Nuxt 4 (Vue 3TypeScript)Tailwind CSSPiniaNuxt UI on frontend; Supabase (PostgresAuth) and Nuxt server API (h3Zod) on backend; integrations with Google AdsMeta AdsTikTok AdsShopifyWooCommerce; tooling: ESLintVitestpnpm.